New Facebook Business Pages: After rolling out Timeline on personal profiles, Facebook is now rolling out Timeline for Business pages. Timeline changes the design and layout of Business pages and makes them look like personal profiles.
All Facebook Business pages will be moved to the new Timeline by the end of March. You can curate the information on your page beforehand.
Here are some important additions:
The new header space provides more branding possibilities. But there are restrictions on the information you share in this new header regarding pricing, promotions, contact information and various calls to action. Be sure to check out these restrictions and learn more about Facebook pages.
Only three Facebook apps can now highlighted directly underneath this new header. Your other apps are still available through a More button.
People can now message Business pages.
And here’s what’s gone:
Default landing tabs used by many businesses to create a Welcome tab are no longer available with the new Timeline design.
Check out this Facebook Cheat Sheet for the sizes you need to know. And look out for more soon on how Timeline impacts Facebook marketing for businesses: Timline cover is 850px by 315px and the new logo looks best in 180px by 180px.
There are strict guidelines for the pages as well:
The following terms, as well as our Data Use Policy and Statement of Rights and Responsibilities, apply to all Pages on Facebook. Additionally, all content on Pages must comply with our Community Standards.
A. Only authorized representatives may administer a Page for a brand, entity (place or organization), or public figure.
B. Any user may create a Page to express support for or interest in a brand, entity (place or organization), or public figure, provided that it is not likely to be confused with an official Page or violate someone’s rights.
C. Content posted to a Page is public and viewable by everyone who can see the Page.
D. You are required to restrict access to Pages (through our gating functionality) as necessary to comply with applicable laws and Facebook policies, including our Advertising Guidelines and Community Standards.
E. You may not establish terms for your Page that conflict with our Statement of Rights and Responsibilities, Data Use Policy or these terms.
II. Page Management
A. Page Names and Facebook Web Addresses
Page names and Facebook Web Addresses must accurately reflect Page content. We may remove administrative rights or require you to change the Page name and Facebook Web Address for any Page that fails to meet this requirement.
Page names must:
i. not consist solely of generic terms (e.g., “beer” or “pizza”);
ii. use proper, grammatically correct capitalization and may not include all capitals, except for acronyms;
iii. not include character symbols, such as excessive punctuation and trademark designations; and
iv. not include superfluous descriptions or unnecessary qualifiers.
B. Name Changes and Migrations
We will only process name changes and migrations that do not result in a misleading or unintended connection. For example, we will allow local to global migrations, such as “Facebook France” to “Facebook”, but will not allow global to local migrations, or location to location migrations, such as “Facebook France” to “Facebook Russia”. Additionally, you may not request a name change or migration that would result in re-categorizing a product Page to a brand Page, a generic or opinion Page to a brand Page, or a Group to a Page. All migrations are at our discretion and are final.
C. Collection of Data
If you collect content and information directly from users, you will make it clear that you (and not Facebook) are collecting it, and you will provide notice about and obtain user consent for your use of the content and information that you collect. Regardless of how you obtain content and information from users, you are responsible for securing all necessary permissions to reuse their content and information.
You will not collect users’ content or information, or otherwise access Facebook, using automated means (such as harvesting bots, robots, spiders, or scrapers) without our permission.
Any data you obtain from us must comply with Section II of our Facebook Platform Policies.
See full article here: http://www.facebook.com/page_guidelines.php