Zev Gotkin is an entrepreneur and founder of L’Mala, a writing firm specializing in website content development, blogs, branding, and social media promotion. He can be reached at email@example.com.
Our world is becoming more social every day. And while companies like Facebook and Twitter have led the social revolution for consumers, a number of innovative companies are creating social transformation within the enterprise.
Social enterprise technology can be described as social software used by businesses to collaborate and share information. It makes sense that this type of collaborative software is growing fast. In fact, the industry is projected to expand from $900 million in 2011 to $6.4 billion in 2016, according to a Forrester Research report. Here are five companies that are leading the way.
Founded in 2001, Jive provides collaboration software for businesses with the mission of improving team and work productivity. Jive offers a platform for employees to communicate, brainstorm, and collaborate on projects in much the same way that social media sites allow us to connect.
Users can rely on blogs, wikis, analytics, videos, and other tools to help employees effectively complete and analyze their work. Jive’s customer service solution also helps businesses to manage cases through collaboration and provide customers with personalized recommendations and answers based on their issues. The company basically provides a convenient platform for businesses to collaborate both internally and with customers.
Yammer provides social networking services to organizations, allowing a secure way for companies and their employees to internally share information and otherwise collaborate. Founded in 2008 by the former COO ofPayPal, the service remains exclusive by allowing only those with a valid company email to participate.
In June, Microsoft bought Yammer in a $1.2 billion deal. It was a smart move considering some 200,000 employers use the software worldwide, including 85% of Fortune 500 companies. It appears this social enterprise company will continue to change the way businesses communicate and work for years to come.
Kaltura is the leading video-related social enterprise software. The startup, which has raised more than $40 million since being founded in 2006, enables companies to launch a “Corporate Tube” to engage employees and customers, helping enterprises offer more knowledge sharing, collaboration, training, and marketing efforts.
More than 150,000 companies use its services, and Groupon recently announced plans to use the software for internal video communication among its 12,000 employees. The service is truly shaping the way companies communicate and manage complex media applications.
By incorporating video across the enterprise with a versatile, interactive video portal, Kaltura is truly advancing the way companies communicate.
Salesforce believes businesses must utilize social computing to grow and stay in touch with the needs of the customer. The company provides enterprise cloud computing software for businesses, including Customer Relationship Management (CRM) services and other products for communication and data collection among employees.
Services include Salesforce Chatter, which allows employees to stay in touch with each other, connect with experts, and manage projects. There’s also Service Cloud, which tracks customer incidents and solutions, taps into employee social networks, and much more.
Founded in 1977, Oracle is an IT company that specializes in database management systems. Organizations use Oracle’s software for data consolidation. The company boasts 380,000 customers worldwide. For years, its software programs have been the top choice for companies in a variety of industries, including banking, communications, construction, healthcare, retail, and transportation.
Courtesy Of Mashable